Greene Street Creative, a full service design company, helps companies and non-profit foundations build successful brands by developing smart, engaging marketing experiences. Combining insightful strategic thinking with a powerful design aesthetic, our creative solutions empower connections that are as memorable as they are effective. To best address each client’s needs, we assemble teams on a project-by-project basis from an established network of talent in copywriting, programming, social influence, photography and video production.


Brand + Identity / Print + Interactive / Website Design / Environmental Design / Social Influence / Media + Analytics / Copywriting / Photo + Video Direction / Trend Research / Advertising

partial client list

Annette Bonnier / Arexit / Couples Resorts / Centre for Architecture / Crate & Barrel / Golden Rock Inn Nevis / Guggenheim Museum / IdleAwhile Resorts / InterCultural Forum / Issa Trust Foundation / Knoll / Manù / Reuben Foundation / Sackler Center For Arts Education / Scandale for Target / Sarasota Film Festival / St. Regis / United Nations Global Impact

our team

Michele Reich, Creative Director

Always looking for new ideas, Michele combines excellent strategic skills with a true passion for creativity. Born in Montreal, she studied at McGill and Université Aix-Marseilles and now lives in the United States. Since receiving her Master's of Science in Design & Marketing in Philadelphia, Michele has developed an expertise as a creative brand strategist—successfully advancing the business of 'good design' domestically and internationally.

Prior to founding Greene Street Creative with longtime collaborator, Diane Thibault, Michele spent a decade as Marketing Director for Knollstudio—a division of the award-winning furniture company Knoll Inc.—where her bold initiatives spurred substantial growth. Before joining Knoll, she honed her development and design skills at the global textile company Milliken. Michele’s love of travel, art and philanthropy has translated into fascinating hotel, design and non-profit projects that have taken her around the world.

Diane Thibault, Art Director

Diane is a graphic designer who consistently creates clear, fresh and effective graphic solutions for her clients communications needs. She has led a wide variety of projects from branding, brochure systems, exhibition and environmental graphics to web design and digital campaigns. Modern, clean and timeless, her aesthetic is grounded by the belief that good design enhances the world.

Notable work for Knoll, the Guggenheim Museum and Crate & Barrel include: KnollStudio brochure series; exhibition and environmental graphic projects for the Guggenheim Museum’s Imageless: the award-winning Ad Reinhardt Black Painting Exhibition and Frank Lloyd Wright Restoring a Masterpiece; and packaging design for Crate & Barrel’s Collection of housewares. For twenty-five years, Diane has used her design and typography skills to create highly readable, captivating work that distills the essence of the client’s message into a variety of ever evolving graphic media.

Christine Sullivan, Director, Senior Designer

Christine is an art director/graphic designer and an over fifteen-year advertising/marketing veteran in New York having worked for clients as diverse as The Guggenheim Museum, Lower Manhattan Cultural Council (including the River to River Festival) and The New Press as well as advertising agencies DDB, Grey G2 and Bozell.

Christine began her career as an advertising copywriter, then later became an advertising art director, working her way up to Associate Creative Director at Merkley Healthworks Advertising. Forever enticed by new opportunities and developments in the world of communications, with focus on the arts and non-profit arena, Christine’s strong foundation in and love for great concept and design is at the forefront of any new project she takes on.

Dejana Pupovac, Senior Designer

Dejana Pupovac is a multi-disciplinary designer with experience in Italy and New York City. She has worked on art books with Michael Nyman and designed book covers to exhibitions with clients like Artemide, O/R BOOKS and Mark Batty Publisher. She has started designing for Seymour Chwast of Pushpin and is the Visual Director for a documentary film in production sponsored by the NYFA.

Jesse Mann, Designer, Social Media

Jesse is a Brooklyn-based interactive designer with strong experience in the music, luxury consumer product, design and furniture industries. His design career began at the multi-disciplinary design practices of Carl Gustav Magnusson and Emanuela Frattini Magnusson, where he worked on a range of projects for BMW, Steuben, Valli & Valli, NYU, and the MoMA Store. As a multi-media specialist, Jesse's work in social influence and interactive design has yielded extremely positive results. Jesse takes a collaborative approach to all projects, resulting in intelligent and creative design outcomes.

Spencer Labadie, Web Programmer

A programmer extraordinaire with over 15 years experience, Spencer is well versed in word press, LAMP, css/html-5, jquery, js, cURL. To every project, he brings a rich and broad understanding of development, allowing him to see multiple approaches for a given issue. He has has developed a wide variety of websites for clients including Sony Digital, Greenbeans Coffee, Scandale Lingerie, and Centre for Architecture. An accomplished word press plugin developer, he boasts a hundred thousand downloads on his various plug-ins.