the armory show the armory show
  • the armory show
  • the armory show

The Armory Show

New York

Established in 1994, The Armory Show is the oldest art fair in New York City. After researching current perceptions about The Armory Show and its competition, Greene Street generated a strategy to inform outward-facing communication. With an array of marketing materials, we helped position The Armory Show as one of the most influential cultural organizations on the planet.

Discovery & Strategy, Branding, Brand Guideline, Digital & Print Assets

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